All of the web businesses that are online have the same primary goal, to make profit. A web business should be able to attract a number of web traffic and convert those to sales in order to earn a lot of money. Since we are now having a more competitive online market today, both the web development and SEO marketing of a web business should be given equal importance in order to stand out among other web businesses.
Coding in the right keywords to the content, meta-tags, and header of a business website is one part of the search engine optimization marketing. If this part of the SEO marketing will not be done the right way, the robots of the search engine cannot index and crawl the business websites the right way. One more important part of a good search engine optimization marketing is to make sure that the website will have a link popularity that is at least the same with the other online business websites in the online market. The link popularity of a business website is consist of the total number of internal links within the business website added to the total number and quality of the referring links or back links of the business website. In order to have a high rank in the various search engine results page, your business website should have a high link popularity.
Today, it is not anymore that good if your business website will have a high rank on the number of major search engine results page. About below 6 percent of online users are the ones looking into the second page of search engine results. The reason for this is that online users will not be spending all their time looking into the second page, and that a lot of search engines today has improved greatly in providing a better quality of results over the years. It is now very hard for a business website to have a high rank in the first page of a search engine result and it will continue to be so because a lot of other business websites are also doing their best to have that high rank.
That is why hiring a web design company is really important especially one that will not only know the benefits of having an effective link building and search engine optimization in developing the new business website of the client or improving one that is already there, but will also be showing their success by allowing that business website to have that high rank in the various search engine results page in the online market. So if your business website will not have that very important first page rankings in the many search engines that you can find online, then it would only look like an electronic brochure that only attracts very low or even no web traffic from search engines, therefore you will not be able to earn a lot of money.