The survival of any institution purely depends on the prospective students. Therefore, it is always very important to be on the look-out of how to engage them as this assure life continues as usual at the institution. The main challenge usually is catching and maintaining the attention of the prospective students. The are, however, a few factors to consider and strategies to apply that can ensure you have down the best you can to attract prospective students. Here are some tips of engaging prospective students.
It is best to start by carrying out some research. Research will help you identify the best ways of engaging prospective students. The internet is a good source of information that you can use to help here. Compare, contrast and pick what you think can be useful to you from others in your same predicament. Make use of the social media platforms, the blogs and the online education forums. Be sure to walk away with something important that can be of use from the reviews and feedback given by others that have had to do this as well.
The landing page of your website and the social media platforms have as much information as possible regarding the institution. A campus virtual tour works very well and therefore it is important to have it on the landing page as well have excellent content about the campus.
Coming from high school, these prospective students are excited to get into campus and pursue what they love. These students are not only looking to find a community they can fit into but they want a career they can walk into. You will find that most of them have an idea of what they are passionate about but they are not able to connect that to a career path. The best thing a university can do to engage these prospective students is to try and help them connect their interests and passion to a career that they would excel in. Don’t make the mistake of trying to give them your own suggestions of what they should do.
A good campus virtual tour will also prove to be a god tool to increase prospective student engagement. The trick is to make this about the student and what they will get from the campus. Know what students this age value and make the campus virtual tour around it. It will be even better if you would personalize every tour so that the students would see themselves as part of the university.
Another things that spoils it for most of these universities is that the prospective students are treated like kids. Make sure that you don’t talk down on them or you will push them further away. It would be better for you to offer guidance instead of your own opinion of what is right for them.